In the days before 2024 TikTok announced a dramatic modification to how it pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I was not surprised that the fund was shut down due to how many creators expressed their displeasure with the payouts of the fund. But, I was sceptical of the new model of pay and if you’re an creator on TikTok you’re likely to be looking over your shoulder at this also. If you’re not aware that I’m basically HubSpot’s primary creator economic expert, and it’s my responsibility to stay up-to-date with the most recent creator trends and news. In the meantime, I’ve done my research and looked through TikTok for feedback on the new program directly to the creators who joined the program, therefore I’m ready to share my thoughts and assist you in deciding whether or not you’d like to give the TikTok Creativity Program beta an attempt. What is the TikTok Creativity Program? The platform claims that TikTok ...
In the days before 2024 TikTok announced a dramatic modification to how it pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I was not surprised that the fund was shut down due to how many creators expressed their displeasure with the payouts of the fund. But, I was sceptical of the new model of pay and if you’re an creator on TikTok you’re likely to be looking over your shoulder at this also. If you’re not aware that I’m basically HubSpot’s primary creator economic expert, and it’s my responsibility to stay up-to-date with the most recent creator trends and news. In the meantime, I’ve done my research and looked through TikTok for feedback on the new program directly to the creators who joined the program, therefore I’m ready to share my thoughts and assist you in deciding whether or not you’d like to give the TikTok Creativity Program beta an attempt. What is the TikTok Creativity Program? The platform claims that TikTok ...